November
is Prematurity Awareness Month® and when March of Dimes focuses the nation’s
attention on the crisis of premature birth. Help us raise awareness about the
serious problem of premature birth, the No. 1 killer of newborns. There are
several ways you can show your support this month. All collateral
materials referenced below can be found in the Communications Toolkit: http://bit.ly/1co3rp1
INTERNAL
ENGAGEMENT
•
Encourage employees to wear
purple during Go Purple for Preemies Week. Then, share your photos with us on
social media. (facebook.com/MODDFW and/or @MOD_DFW)
•
Program marchofdimes.com as
your home page during
November.
•
Invite your staff to share
their own stories relating to the March of Dimes mission – feature in a company
newsletter, blog or on social media.
•
Host a lunch and learn to
educate your employees about March of Dimes.
•
Post March of Dimes mission and/or World Prematurity Day PSAs on company’s
Intranet. Mission: http://bit.ly/O1Usyz; World
Prematurity Day: http://youtu.be/kkORCVo4liA (Celine
Dion);
http://youtu.be/FrtmRQEjZ7o
(Thalia).
EXTERNAL
ENGAGEMENT
•
Pitch local media about your
involvement in “Go Purple for Preemies Week” and Prematurity Awareness Month.
•
Turn your business purple:
lights, fountains, message boards, etc.
•
Integrate the March of Dimes logo
(Proud Supporter of March of Dimes) into company’s existing advertising,
community outreach and public relations plans during November.
•
Feature
a March of Dimes ad or story in your company’s publication.
•
Change your Facebook cover photo
to our World Prematurity Day graphic.
•
Display March of Dimes mission
and/or World Prematurity Awareness Month banners on your website.
•
Share
or retweet social media Prematurity Awareness Month messages:
facebook.com/MODDFW and/or @MOD_DFW
Please
share your plans for Prematurity Awareness Month with us. For more information,
contact Carmen Branch (cbranch@marchofdimes.com;
972/232-1349)
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